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Go Digital with eWise SEO, Web Development & Web Design for business markets from as far north as San Francisco to as far south as San Jose, and surrounding communities like Sunnyvale and Santa Clara. Indeed, millions of people within our Silicon Valley used to rely on Newspapers, Print advertisements, and the Yellow Pages to search for the services they need. This was before the Web, Google, Yahoo, and Bing came into our lives. Traditional advertising is slowly being replaced, as Online Marketing and Advertising becomes more cost-efficient and effective in getting impressions, penetrating multiple regions, and distributing content. Furthermore, the environmental impact of print has been in the news ever since state Sen. Leland Yee, D-San Francisco, and Millbrae Councilwoman Gina Papan hoped to bar phone companies from producing and distributing phone books unless people choose to receive them. Our society is constantly evolving and the modern consumer is more likely to use Search Engines for Price Comparisons, Product/Service Information, Reviews/Ratings, and Location Information before his or her purchase. Search Engines and Websites are now our primary sources of information because they are free resources that integrate interactive content, graphics, and videos altogether. The modern consumer no longer uses Phone Books to find Doctors, Lawyers, Dentists, Auto repair shops, and Restaurants. Instead, the modern consumer has developed a daily routine of entering Keywords into Search Engines for finding information. Search Engine Optimization, SEO, is a viable advertising and marketing method for all businesses because it is proven to be more effective and affordable than Traditional media.